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happy day Don’t Call It a Bachelor Pad. TikTok Says It’s a ‘Boy Apartment.’
On a recent fall morning, Ben Taylor Lebowitz neatly made his bed, placing each throw pillow in its rightful place; threw on a sweater and hat; lit a eucalyptus-scented candle; and hit the “espresso" button on his sleek coffee maker. Mr. Lebowitzhappy day, 35, the founder of a pet portrait company, was filming a video of his morning routine for his hundreds of thousands of followers on social media.
His home in the background of the video is hard to miss: a two-bedroom, two-and-a-half bathroom apartment in a trendy part of downtown Manhattan, with a large walk-in closet and views of the Hudson River. Mr. Lebowitz purchased the home about four years ago and furnished it using photos on Instagram and Pinterest as inspiration.
His home isn’t just any apartment though. It’s a “boy apartment.”
ImageBen Taylor Lebowitz’s living room. He described his apartment’s aesthetic as “contemporary modern.”Credit...Katherine Marks for The New York TimesImageA coffee maker in Mr. Lebowitz’s kitchen, which is featured in some of his boy apartment videos.Credit...Katherine Marks for The New York TimesImageA bedroom in Mr. Lebowitz’s home. He uses the other bedroom as an office.Credit...Katherine Marks for The New York TimesFirst, consider the bachelor pad (or its more recent iteration, the “boy room”): What comes to mind? A mattress on the floor? Beer and old takeout in the fridge? Think again. On TikTok, young men with an interest in interior design and penchant for tidiness are showing off their curated, urban homes for the world to see. Mr. Lebowitz is one in a new class of content creators who are sharing their homes’ interiors to defy expectations about men and their living habits. “The trend is so much bigger than me,” he said.
Dr. Podwal, who chose dermatology as his specialty because it would give him time to pursue his art, began contributing to The Times’s opinion page when he was a resident at New York University Hospital (now NYU Langone Health). His first cartoon, published after the massacre of 11 Israeli athletes and coaches by Palestinian terrorists at the 1972 Summer Olympics in Munich, depicted a faceless Israeli runner, blood pouring from an abdominal wound, as he crosses under an ornate, undersize arch bearing words from the Kaddish, the Jewish mourner’s prayer.
“He brings steady, strategic insight, as well as a proven ability to inspire and guide dynamic teams to great achievement,” Elizabeth M. Eveillard, the board chairwoman, said of Rüger, in a statement. “As we prepare to embark on a new era for the Frick, I am confident in his ability to steer us well.”
amigo slotsThe boy apartment trend gained attention over the summer, after Victor Gerchev posted a video of his one-bedroom home in Shumen, Bulgaria. Mr. Gerchev, 28, was inspired by several other TikTok trends, including “boy essentials” and “girl apartments.” (Girl apartment videos are plentiful on TikTok, many offering décor ideas aimed at women.)
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